Product Marketing

Daniel Afolayan shares his thoughts on product marketing here

Trump’s Stargate or China’s DeepSeek — Who wins?

Trump’s Stargate Initiative — a HUGE $500 billion plan to pump up US Artificial Intelligence ecosystem. Sounds impressive, right? But then, DeepSeek, this scrappy Chinese AI lab, drops a bombshell: they built cutting-edge AI tools for cheap. Yes very cheap — DeepSeek has claimed it took just two months and cost under $6 million to build it’s […]

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AI & Product Marketing: Are the Robots Coming for Our Jobs? (Spoiler: Not Exactly)

Okay, let’s talk AI. It’s the buzzword on everyone’s lips, and product marketing is no exception. From predicting customer behaviour to automating content creation, AI is shaking things up faster than a puck drop at a playoff game. But is it a game-changer, or just another shiny new toy? As someone who’s seen marketing trends

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Product Positioning: Not Just a Map, But Your Brand’s North Star (A Canadian Perspective)

Eh, remember Blockbuster? Yeah, not a great positioning story. They clung to physical rentals while Netflix whispered sweet nothings about convenience and on-demand entertainment. Blockbuster had a product (movies), but they didn’t have a position in the changing market. They were lost, like a snowbird without a GPS in a blizzard. That’s the power of

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