Mobile Marketing - Daniel Afolayan - Product Marketing Strategist

4 Reasons why Wire-Frames are Important during Website or Mobile App Development

Do you know that a well produced, quality wireframe is a critical phase in the creative process and could make all the difference while working with different stakeholders? This question is relevant in this part of the world where due process and step by step approach is neglected. The need to create an acceptable blueprint […]

Product Positioning: Not Just a Map, But Your Brand’s North Star (A Canadian Perspective)

Mobile Marketing, Product Marketing

Eh, remember Blockbuster? Yeah, not a great positioning story. They clung to physical rentals while Netflix whispered sweet nothings about convenience and on-demand entertainment. Blockbuster had a product (movies), but they didn’t have a position in the changing market. They were lost, like a snowbird without a GPS in a blizzard. That’s the power of

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